This hands-on workshop will explore how Artificial Intelligence can be used to strengthen digital presence, improve customer engagement and support smarter networking across a range of industries.
Designed for businesses looking to adopt AI in a practical and responsible way, the session will focus on real-world applications that help improve customer satisfaction, streamline communication and deliver more personalised experiences.
What you’ll gain
Participants will gain a clear understanding of how AI can be applied to customer experience and digital engagement, including:
- Key AI concepts and their role in improving customer interactions
- How tools such as chatbots, sentiment analysis and predictive analytics can enhance engagement
- Best practice around ethical AI use and data privacy
- Practical insight into designing and testing AI-driven customer service solutions
What the session will include
- An introduction to AI and current trends in customer experience
- Overview of leading AI tools and platforms for customer engagement
- Live, interactive demonstration building an AI chatbot for customer support
- Group activity focused on designing AI-enhanced customer journeys
- Q&A and networking session to share ideas and resources